The promotion developed throughout the process, bringing in numeroussponsors to provide daily prizes that would keep players interest highthroughout the promotion. A real-time leader board and the use of FacebookConnect were valuable additions that helped spread the word and allowedplayers to brag about their catch.

Many consumers shared the game on Facebook, won daily prizes and one luckyplayer walked away with a brand new boat. The client saw great results aswell. Time spent on the site increased from 4 minutes to 8 minutes.Takemefishing.org page views increased by over 400 percent. Total visits toTakemefishing.org during the 7-week Catch A Boat promotion reached 929,318 and over 2.5 million virtual fish were caught.