Information about the client/product:

The Swiss foundation "Tier im Recht" (Rights for Animals) fights for animal-friendly laws and their strict enforcement in Switzerland.

Explanation of creative idea:

Unfortunately, many animals are still treated poorly in Switzerland.The suffering of these animals was condensed down to the message: Some animals are treated like garbage. To illustrate this, the animals were depicted so that they bear a striking resemblance to rubbish bags. Naturally, not a single hair on an animal was bent. All pictures were computer-generated in Carioca Studios in Bucharest.