The idea is relevant in two different ways. First, through a blood probe we represented the idea of how a person can save the life of another. To do this we showed one name made with a tube material getting filled with blood, this tube continued and at the end it showed a new name.

On the other hand, we materialized the intention to share and donate blood, and how easy it is to do so by giving away the other half of the FreeCard. This not only shares the idea, but also saves more lives by becoming a chain life.

People understand the problem and the donor number increased 56% than the past year, the Red Cross data base received 2480 new entries, but the most important issue was that many lives saved many other lives.