More than 1 in 100 people stutter. However, the Belgian Association of Stutterers claims stuttering can be overcome. Not enough stutterers realize this, and try to live with their condition instead of following therapy.

We wanted to remind those people that anything is possible, even speaking in a normal way.

To prove this, we coached Jordy, a life-long stutterer, to become a professional radio voice-over. After a year of therapy at the Belgian Association of Stutterers and a month of voice coaching at a professional radio studio, he was ready to become a professional voice-over.

We started presenting Jordy as a professional radio voice-over to different clients in everyday radio castings (amongst professional radio actors), without them knowing he used to be a stutterer.

Soon, he was chosen chosen to be the voice-over in a radio campaign for the National Lottery.

The spots with Jordy aired on national radio.

We also booked 15 second tag-on spots after each spot from the National Lottery, in which we heard a personal message from Jordy with a call-to-action to discover a short documentary about his story on www.overcomestuttering.be.

The press picked up the story. Jordy appeared in almost all Belgian newspapers and was interviewed on different national and international radio stations, generating more than 600.000 euro in earned media. Quite a lot for a country with 10 million inhabitants.

Our goal was achieved: We sent out a message that when you work hard and get the right therapy, stuttering can be overcome,

We started presenting Jordy as a professional radio voice-over to different clients in everyday radio

castings, without them knowing he used to be a stutterer.

Until he was chosen chosen to be the voice-over in a radio campaign for the National Lottery.

We booked 15 second tag-ons spots after each spot from the National Lottery, in which we heard

a personal message from Jordy with a call-to-action to discover a short documentary about his story

on www.overcomestuttering.be.

The press picked up the story. Jordy got interviewed in papers and on different radio stations,

resulting in more than x earned media. Our goal was achieved: We sent out a message that

stuttering can be overcome, when you work hard and get the right therapy.

There was a descernable rise of contacts for The Belgian Association of Stutterers during this campaign.