Traffic jams are common, however in Buenos Aires so drivers are looking for traffic information that enables them to avoid traffic and to select routes that are safer & quicker. They are particularly receptive to safety and prevention messages during these moments as they ponder whether their car insurance coverage needs are being met.

*33% incremental brand awareness (quality impact).*Client to continue campaign in Argentina.*Plans to expand to additional markets within the region.*Positive comments from both client and radio stations.