Cannes Lions

Ploy the fighter

OGILVY, Bangkok / KIATNAKIN BANK / 2017

Film
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“Ploy” is a young woman who loves baking. However, she has another passion that she’s working hard to achieve; becoming a professional boxer.

Her youthfulness and small frame were never insurmountable obstacles. Her sharp fighter’s instinct has always allowed her to punch above her weight. With each victory she believed herself to be progressing towards turning pro.

But she fell short of her boxing dream. She then pivots to focus on her other passion- the bakery business. With a fighter’s heart, Ploy once again prepares to step into the ring against bigger opponents, but this time in the business arena.

Kiatnakin Bank is committed to being in the fighter’s corner for SMEs. To help you start fighting for your business today, Kiatnakin is prepared to offer you a credit limit up to 3 times the value of your car.

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