Cannes Lions
DDB COPENHAGEN, Copenhagen / TOMS GROUP / 2009
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"Sense it” is a visualization of what your taste buds experience when eatingAnthon Berg chocolate. The film is supposed to make the consumers opening their senses to Anthon Berg and realizing that there is more to chocolate than what meets the eye.The story moves from the very concrete taste experience in the beginning tothe abstract aftertastes towards the end. The film, including the music, is an expression of something very modern, but done in a classic way. Elements that could have been CGI are shot with a camera... and so forth.
Logo/payoff: Sense it
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