Cannes Lions
KOLLE REBBE WERBEAGENTUR, Hamburg / ANTHONY ROBERT HAMMOND / 2007
Overview
Entries
Credits
Execution
The name of the vineyard MINI GARAGE WINERY bears an obligation to serve wine in anything but stuffy wooden boxes, in a form that suits both the GARAGE and the bar scene.
We developed the MINI GARAGE WINERY TOOLBOX: a pink GARAGE toolbox, which instead of presenting tools for the garage, presents wine from the GARAGE. Each MINI GARAGE WINERY TOOLBOX contains four ROSAMUNDE Minis and the proper tool for opening the cap: a bottle opener. The corkscrew which turned into a bottle opener, also in pink, was given bars as a giveaway.
Outcome
The new ANTHONY’S SUPER range was highly convincing. The three fruit liqueurs were taken into the product range and are now available to buy at Dallmayer.
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