Instead of just telling the effects of our anti-wrinkle cream, we wanted to show them and a familliar material came into our minds: Aluminum foil. We decided to incorporate the qualities of the material to demonstrate the effects of the product. So, the concept was implemented by creating an experience to the walkers-by. When they touched poster as if they were putting on the cream on the woman’s face printed on the foil, the surface flattens, thanks to the nature of material and our message comes across in a simple and clear way: Getting rid of the wrinkles is easy!

In the pharmacies that these posters were used, there was a % 7.5 increase in consumer demand.