Wilkinson flash layer. Objectives: raise online awareness about the new Wilkinson product 'Quattro', create attention and stimulate first product sales, use synergy between existing creation and translate this into the online world, show the product, communicate and position the 'first 4 blades razor', use audio - and video elements, use special advertising formats.Target group: urban men, age 18-49 Y (stylish, trendy, young in mind).