Since privacy and confidentiality were important (no one likes to advertise the fact that they need an anti-ageing service) we recommended a Direct Mailer. We used the onset of New Year to design a date-pad. Only in this case the dates on each page wouldn't change, but remain the same. Thereby illustrating the biggest benefit of the service: you won't age with each passing day.

The DM was a huge success with over 70% of the 10000 odd recipients asking for more information. And over 400 (almost 55%) signing up for the service.