Cannes Lions

ANTI-AIDS MESSAGE

ADELL SAATCHI & SAATCHI, Kiev / AIDS FOUNDATION / 2004

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The number of HIV-infected in Ukraine is growing at a fast rate. Part of the reason of the pandemic is Ukrainians don't believe it's their problem. There's lack of information and awareness. This spot launched a national awareness campaign financed by the first national Anti-AIDS Foundation of Olena Franchuk.

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