Surfrider asked us to communicate the growing problem of beach privatization. We created a video where a security guard tries to kick a woman off a beach. Meanwhile, a walrus steals his vehicle. The video was posted on Youtube and beach-related sites, and was discussed on various blogs. Banners on sites like CNN.com and MTV.com also drove people to the video. Although the video has recently been posted, it has received numerous initial hits, has upset members of private beach communities (Malibu, CA for one), and is continuing to gain momentum on the web.