Cannes Lions
EURO RSCG DÜSSELDORF, Dusseldorf / TERRE DES HOMMES / 2005
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Objectives: to create an Internet-platform as communication and information pool for the fight against child sex tourism.Target group:• Travellers • Tour operators, unions, tour guides, travel agencies, hotels• NGOs, governmental organisations • PressSynopsis: the slogan and the logo of the website has been created following the internationally known hotel signs "please do not disturb". In this way, the slogan is recognised and understood on an international level. At the same time, "please disturb" implies an invitation for all target groups to get involved and active according to their own possibilities.In addition, each section (Travellers, Travel industry, Organisations, Press, States) implies a request for the target group that has been respected. Animations are never pure gimmicks but always have to be seen in relation to the chapters and the actions of the target groups.
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