Finding: Testicular Cancer has a 95% survival rate when detected early on. And it first appears as a teenager.

Challenge: How do we make kids listen to a message that don't interest them, mainly because their minds -at that age- are focused on other things like girls and also because they never think it could happen to them.

Idea: We used a medium they all watch, repeatedly. And place our message there. Lure them in with the phrase: a porn actress will teach you to last longer... and give the final twist: longer in life.

Our outcome could not have been better, over 1.8 million views in the first week, over 1.8 million people who now know hot to perform a Testicular Self Examination (TSE)

The plan was to have a porn star make a video that would appear pornographic but in reality it was a message hidden in it. It all responded to the Testicular Cancer Awareness Month, which our client wanted to address and give a message a prevention.

Not only was our video uploaded to pornhub.com but it got placed at the beginning of other porn videos. It was great to see other big players of the industry tag along with the campaign and the message we aim to deliver.

Also, we directed them to a landing page within pornhub: http://www.pornhub.com/event/save-the-balls to learn even more about Testicular Cancer.

http://www.pornhub.com/view_video.php?viewkey=1650661432

http://www.pornhub.com/view_video.php?viewkey=1576912361

http://www.pornhub.com/view_video.php?viewkey=2096390929

http://www.pornhub.com/view_video.php?viewkey=239740679

The campaign is still running, which means people are still learning.

Our video, on pornhub only, has over 1.8 million views. That is 1.8 million people who are aware of our message. Taking the statistics of a single user staying almost 10 minutes in average, that comes to around to 18 million minutes of target audience... in the first week.

Outside our client's website we got mentioned, talked about and referred to in different media outlets. Playboy.com, creativity-online, AdWeek, Publimetro and many more. Over 10 countries and 53 media publications picked up the story and shared it with their users within the first week.