Cannes Lions

ANTI-CHILD LABOUR

McCANN WORLDGROUP, Mumbai / BACHPAN BACHAO ANDOLAN - SAVE THE CHILDHOOD MOVEMENT / 2010

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Overview

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Credits

OVERVIEW

Execution

We put together a team of skilled artisans from across industries,and redesigned the lead products of the industry.In this case, the wooden frame.In these we incorporated suffering children in the designsThus exposing the ugly truth through the handicrafts themselves.We then put these up at exhibitions & various Arts & Crafts stores across the country with a price tag that revealed this ugly truth.

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