Cannes Lions

ANTI-CHILD LABOUR INITIATIVE

McCANN WORLDGROUP, Mumbai / BACHPAN BACHAO ANDOLAN - SAVE THE CHILDHOOD MOVEMENT / 2010

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OVERVIEW

Outcome

All ministers who received the mailer not only signed the petition, but have sworn, on camera to take up the issue in the halls of democracy.With government support the rescue operations have stepped up.In the last couple of months alone 46 raids were conducted, 576 children rescued, 31 employers prosecuted.After a proper rehabilitation these children have been reunited with their families.The fight will continue,Until every child in India, is free.

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2015, WORLD VISION

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