It's too early for the results to give any indication of success financially. We have had a preliminary look at the TV results just to tick this box - but 18 pledges at an average £56.08 doesn't tell us anything. The timing of the ad has made it impossible to get statistics for anything more than the first few days.

The ad helped make UNICEF front of mind during the Haiti appeal which coincided with the campaign and where approximately £5 million was raised in the UK alone.