Cannes Lions
EURO RSCG PRAGUE, Prague / UNICEF / 2005
Awards:
Overview
Entries
Credits
Description
The spot shows the contrast between "our world" and the one in Africa. Seeing a relaxed man eating the cake on a newspaper with a picture of a child dying of hunger is a "moral" call for the action - to provide food for those who need it the most.
Similar Campaigns
12 items