Cannes Lions

ANTI-CRUELTY TO BABIES CAMPAIGN

SAATCHI & SAATCHI, London / NSPCC / 2001

Awards:

1 Shortlisted Cannes Lions

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Description

A baby banging its rattle, when added to her other stresses, drives a young mother to the brink. Super: Soon he could find out how his rattle feels. Voiceover: Shaking a baby can cause brain damage. Before you cross that line, stop. Full stop.

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