This campaign created a huge noise on the internet, which spread through different forums, Facebook, personal blogs and the media. A huge number of people promised not to download illegally again in a Facebook group. The application soon became a hot topic in some popular forums and thousands people replied with comments. The Youtube click rate reached over a thousand and still counting. The applications also made it onto the covers of several media. We wanted illegal downloaders to rethink about the issues of illegal downloading… and that’s what we achieved.