Portfolio Night 8 is a portfolio review and recruitment event for young creatives. We needed to get Spain’s top creative directors to participate in. And also, get the young creatives to attend. We tricked well known top creatives by sending an actor to an interview with them. The actor who was applying for an internship showed his portfolio which included a campaign the creative had done himself. We filmed the reactions and created virals.

Solution:We hired an actor, we asked him to pretend to be an intern and we got him interviews with the top creative directors in Spain.In his portfolio there was always a copy of a famous ad from that creative director.And we let the laptop webcam roll.When the intern was about to be kicked out, he revealed the joke and gave the invitation to the creative director.

Results:11 out of the 11 creative directors contacted accepted the invitation.The event sold out in the first 48 hours after launching eseanuncioesmio.com (thatsmyad.com)The virals were viewed more than 200.000 times (the creative population here is only 8.000).

Plus…Only 3 creative directors tried to kick the actor’s ass.All of them sent greetings to our mother@!¢&s.*We also launched this campaign in Portugal and you can see the Portuguese creative directors at www.esseanuncioemeu.com