Cannes Lions

ANTI-DRINK & DRIVE INITIATIVE

McCANN ERICKSON CHILE, Santiago / GM / 2011

Overview

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Overview

Description

You see an evidently drunk man walking towards the camera. It’s dark and you can see an electric pole on the side. The drunken man hits it. The following text is printed on the screen: IF ONLY MORE ACCIDENTS WERE LIKE THIS. DON´T DRINK AND DRIVE.

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