Cannes Lions

ANTI-DRINK DRIVING

OGILVY & MATHER, Dusseldorf / FORD / 2007

Overview

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Overview

Description

Each pair of words rhyme. (Rum is pronounced 'Room' Bumm is preonounced 'Boom' The phrase " make up your own rhyme" is a saying in German that means you should ‘paint your own picture’ of what happened based on a limited amount of information.

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