Cannes Lions
SAATCHI & SAATCHI, Frankfurt / MAIN TAXI FRANKFURT / 2007
Overview
Entries
Credits
Execution
Our execution was the installation of an interactive driving game set within the urinals of bars across Frankfurt. Through their urine guests take control of a car, driving it through the city streets.
The game ends when the guest crashes the car and witnesses the consequences of driving while pissed, followed shortly by the solution - taking a taxi instead.
Outcome
The installation was set up recently (07th April '07), therefore we're still collecting data which engages the success.
We're talk of the town and have had many press releases in local newspapers.
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