Cannes Lions

ANTI-DRINK DRIVING CAMPAIGN

SAATCHI & SAATCHI, Frankfurt / MAIN TAXI FRANKFURT / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

Our execution was the installation of an interactive driving game set within the urinals of bars across Frankfurt. Through their urine guests take control of a car, driving it through the city streets.

The game ends when the guest crashes the car and witnesses the consequences of driving while pissed, followed shortly by the solution - taking a taxi instead.

Outcome

The installation was set up recently (07th April '07), therefore we're still collecting data which engages the success.

We're talk of the town and have had many press releases in local newspapers.

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