Cannes Lions
SAATCHI & SAATCHI, Frankfurt / MAIN TAXI FRANKFURT / 2007
Awards:
Overview
Entries
Credits
Description
To combat the increase of drink driving offences in Germany, we teamed up with a national Taxi firm to tackle the problem.Our solution was an interactive driving game set within the urinals of bars across Frankfurt. Through their pee guests take control of a car, driving it through the city streets. The game ends when the guest crashes the car & witnesses the consequences of driving while pissed, followed shortly by the solution - taking a taxi instead.
Similar Campaigns
10 items