Cannes Lions

TAXI SERVICE

SAATCHI & SAATCHI, Frankfurt / MAIN TAXI FRANKFURT / 2007

Awards:

1 Shortlisted Cannes Lions
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To combat the increase of drink driving offences in Germany, we teamed up with a national Taxi firm to tackle the problem.Our solution was an interactive driving game set within the urinals of bars across Frankfurt. Through their pee guests take control of a car, driving it through the city streets. The game ends when the guest crashes the car & witnesses the consequences of driving while pissed, followed shortly by the solution - taking a taxi instead.

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