Cannes Lions
DRAFTFCB KOBZA, Vienna / AUSTRIAN ASSOCIATION FOR DRUG PREVENTION / 2007
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Synopsis With this banner the Austrian „Drogenhilfe“ – an association for drug prevention – wanted to show what serious influences drug abuse has on the life of consumers. Objectives Point out serious influences of drugs and warn potential users against the risks and severe consequences of drug abuse. Target group Endangered adolescents and young adults that might get in touch with drugs or drug consumers in their leisure time.
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