Cannes Lions

ANTI-DRUGS CAMPAIGN

JWT, New York / PARTNERSHIP FOR A DRUG FREE AMERICA / 2006

Film
Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Methamphetamine has quickly grown into the worst drug problem in America. To prevent any further spread, our goal was clear: Increase the perception of the real dangers of meth. This led us to create an campaign for the Partnership for a Drug Free America speaking to teens and communities with impactful messages that work at the grassroots level. Documenting relatable former addicts, we shared the real dangers of meth and directly confronted people with a problem that otherwise seems distant. Ultimately, we brought the crisis into everyone’s life for a few powerful moments and with two powerful words: End Meth.

Similar Campaigns

12 items

Sign Their Yearbook

VOLT, Stockholm

Sign Their Yearbook

2017, NEW YORKERS AGAINST GUN VIOLENCE

(opens in a new tab)