Cannes Lions

DISAPPEAR

PROMOPLAN, Santiago / FUNDACION REGAZO / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

Our aim was to raise awareness and motivate people to collaborate and become members of the foundation. We delivered a powerful message performing an action of high impact on a public highway. An amazing magic act created to our call to pay attention to the following action: "We want the reality of street children to disappear."

Outcome

Until today we install the conversation theme about this reality in our country, Regazo Foundation increased awareness and increased our partners exponentially.

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