Cannes Lions
PROMOPLAN, Santiago / FUNDACION REGAZO / 2014
Overview
Entries
Credits
Execution
Our aim was to raise awareness and motivate people to collaborate and become members of the foundation. We delivered a powerful message performing an action of high impact on a public highway. An amazing magic act created to our call to pay attention to the following action: "We want the reality of street children to disappear."
Outcome
Until today we install the conversation theme about this reality in our country, Regazo Foundation increased awareness and increased our partners exponentially.