Cannes Lions

ANTI-GENETICALLY MODIFIED FOOD

TBWA\GERMANY, Berlin / GREENPEACE / 2004

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On a sunny day, a Peacock butterfly, peacefully fly's around a Maize field. The butterfly then lands on a Maize head. But things are not quite what they seem to be. Suddenly the Maize head opens up and eats the Butterfly. Then a logo says, "No pesticides and Genetic Engineering inFood!"

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