Akatu, an NGO that supports sustainable consumption, asked us to prepare a public awareness campaign for younger generation.

Therefore, we created posters with strong visual impact making a parallel between our factories polluting the planet and alien ships present in the adolescent imagination and SciFi movies.

With the campaign the sustainability topic became the theme of debate in the classroom of schools. Some of them asked the Institute Akatu to give lectures about conscious consumption. Access to the homepage during the campaign increased 120%