Cannes Lions

ANTI-KNIFE CRIME

OGILVY & MATHER LONDON, London / MTV / 2009

Awards:

1 Silver Cannes Lions
Film

Overview

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Overview

Description

MTV Commissioned us to make a film for it's anti-violence season - specifically targeting knife crime.We made a 'mini-cribs' - in this version a young guy gives us a guided tour of his now home with all the swagger and bravado of a typical Cribs celebrity, the difference being he shows us around a prison. The film highlights the fact that carrying a knife can now end in a four-year prison sentence.

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