Cannes Lions

ANTI-LITTERING

M&C SAATCHI, London / TRANSPORT FOR LONDON / 2012

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This ad ran in tube stations to remind commuters that when litter is left on the train or platform, it can blow on to the track and cause delays.It uses the iconic ‘Keep Britain Tidy’ logo, but turns the waste bin upside down so that it looks like an underground train track.

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