If we're talking about movies, movies are the way to go. So we created our own piracy resellers, and used PIRATED MOVIES AS THE MEDIA TO SPREAD OUR ANTI PIRACY MESSAGE. We sold our pirated movies to the usual price of $1. After a few minutes the movie was played, it jammed and our message appeared on the screen: You get, what you pay for. The money you paid for this movie will be used to produce more copies like this one. If you don't want this happening to you again, don't buy pirated movies.

We started in December with 300 movies. By the end of February we had produced and sold more than 3,000 using just the money people paid for their copies. The numbers are increasing every week, meaning that more people are being exposed to our message.Meanwhile ticket sales are slowly increasing versus a year ago.The word on the street about our movies has spread and now people are thinking twice before buying a pirated movie.At the end, Pirated movies turned out to be the perfect media to go against pirated movies.