Using analysis of media consumption, each ad was written based on a list of the content most popular with our target market. Utilising a premium YouTube buy, each ad was then matched with videos with the same keywords, effectively creating millions of customised YouTube ads. For key phrases, categories and trending topics that we knew our target market was searching we had a pre-roll ad to suit. We tackled the frustration of YouTube pre-roll advertising head on, and in doing so turned a media placement our consumers loathed into the perfect place to have a conversation.

Stunner Meal Sales increased for Burger King by 16% nationwide during the campaign and the click through rates for the pre-roll ads were 32% above industry average.