We created the motto "Get rid of the brown crap!" and placed it on 50,000 public dog waste bags in Berlin.

Explanation: in Germany, the colour brown is associated with naziism and right-wing extremism. It originates from the brown coloured uniforms of the Sturmabteilung (SA) in Nazi-Germany.

We used the bags as a simple and inexpensive solution for a message with a strong double meaning. The bags show in a simple way, that naziism is real crap and something we have to get rid of.

Quickly after starting the campaign, the dog waste bags became iconic. They were strongly discussed in social media and the press - with over 50 news articles online and offline. Due to this success we will produce 1 million additional bags.