Dramatise and explain the inhumanities of modern day slavery.

The initial interview on the financial channel was posted with no explanation, no logos. It was just meant to intrigue and provoke. We followed this up with ‘secret’ footage of 2 traders discussing slave trading. Again this was posted with no explanation. Brochures were sent out asking recipients to register their interest in investing in slave labour. All communication was unbranded so as not to shove a cause and an easy explanation down people’s throats and keep up the provocative nature of the campaign. Anything corporate was kept to the website where you could sign a petition.

Difficult to say as the brochure only directed people to a website where they could sign a petition. This has about 2,000 names so far.