We asked former owners to tell memorable stories that were lived in the used car that was put up for sale. These stories were then recorded in studio.So, when a customer would step inside the used car at the dealer, he or she would have the option of hearing the former owner's story via an USB or an audio CD, depending on the vehicle. And grasp the potential of the car and understand that the car itself not only had lived memorable stories but was there waiting to add new chapters to its "life".

Consumers found with it a reason to know the car better inside in detail and at thesa same time, met cars with stories to tell and more importantly: eager to leave the lot to add new chapter to their lives.The dealer itself loved the idea. For it gave him an added incentive to attract visitors. It also helped him create an atmosphere of exclusivity at his dealer. For his was the only one in the area that had used cars with stories to tell.