Cannes Lions

ANTI-SMOKING

PUBLICIS SALLES NORTON, Sao Paulo / BRAZILIAN MINISTRY OF HEALTH / 2005

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A man sits on a sofa and lights up a cigarette. In the background, we hear a crystalline-female voice singing a jazz tune. The man puffs a lot of smoke. After a while, the singer on the background music starts to cough.Lettering: "Second-hand smokers also smoke. Respect other people's health."

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