To alert people about the zika virus and its consequences, we developed a multiplatform branded content project. With a playful mood, it also had an artistic aspect, gathering six big names of Brazilian music. Each writer/singer created a song regarding to a factor related to the main theme, in different rhythms.

For each original song, an animated music video was developed, totalizing six techniques: stop motion, 3D, 2D, woodcut, collage and game style.

Besides, each artist was part of a short documentary. The musicians talked about the creative process of the songs and about the theme “Zika”, encouraging the spectators to take important attitudes against Aedes Aegypti.

Together, the music videos and the short documentaries became a TV show, with six episodes of 3 minutes each. With this content, it was possible to transmit the messages in a positive, interesting way, using several platforms.

After phases of research, planning, creation and production, the implementation of the project all over Brazil got started. Basically, the calendar was divided in four parts:

1) From 30/3/2016 on, release of one episode per week on TV (music video + documentary).

2) One week after the release of the episode on TV, its exhibition on the Internet (social media); in this platform, publication of other content related to the show.

3) After the exhibition of each new episode (on TV and online), release of a music album in 100 streaming services.

4) With the project consolidated, a specific work in schools, for a new usage of the content among children, as schooling material.

During these phases, the placement was a constant concern. Again, the chosen of SBT, social media, streaming services and even classrooms was essential to the engagement of the public and to the repercussion of the project.

Because of the selected platforms, Children Against Zika was broadcasted all over Brazil, since SBT has national coverage – and, of course, the Internet and the streaming services have it too. Among the results, we highlight these ones:

- 898 minutes of branded content on TV.

- US$ 8.3 million in free media.

- 51.8 million views on Facebook and YouTube.

- Music album in more than 100 digital platforms.

- 98,000 teachers have used the content as part of schooling material.

- Millions of children and adults are now aware of the importance to fight the zika virus.

All of this data represents a big impact, mostly when it comes to a very heterogeneous people as the Brazilian population. By turning a theme of difficult treatment into an interesting subject, the project reached the public effectively, informing and entertaining at the same time.