Cannes Lions
CONTRA, Helsinki / CANCER ORGANISATION / 2009
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According to a survey in Finland, children feel fear, sadness and helplessness about their parents’ smoking. Children fear their parents getting ill, dying and being left alone. Child is alone with these feelings, as parents often have powerful defences and do not discuss these issues.
However the parents are the example to any child. Though parents are against their children smoking, it is likely, that the child will follow on their footsteps. The film shows son following his father’s footsteps through the daily routines.
Finnish Cancer Organisation is one of the country's largest public health organisations.
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