We decided to break the taboo and change the conversation around people with disabilities. Thru an online casting, we invited people with different kind of disabilities to play the roles of firefighters - a job, that requires more than average physical fitness - to show that they are aware of their limitations but are still able to work in many other professions.

We started with YouTube. In a few days the video went viral and was shared and uploaded on many different platforms. Unprecedented, humorous form was crucial to achieve that. In less than two weeks gained attention from mass media and was soon aired in the evening news by all Polish tv stations reaching milions of Polish people.

9 million media impressions including TV;

Former and present Secretary of State from the Ministry of Work statements on tv with promise of deep investigation;

A petition was created, to change legal provisions in Polish law from "Unable to work" to "Able to work with limitations" and is still collecting votes;

The Polish Social Insurance Institution decided to run the video in all of their offices - which are visited daily by more than 20,000 people - including employers.