Cannes Lions

ANTI SMOKING AWARENESS

ARNOLD WORLDWIDE, Boston / CENTER FOR DISEASE CONTROL / 2012

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Film

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Overview

Description

Everyone knows smoking kills. But few think about what it’s like living with a tobacco-related disease. The Tips campaign shows real victims and the consequences of tobacco on their lives. From experience, they give helpful ‘tips’ on dealing with your life if smoking leaves you in the same condition.

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7 items

NON-PROFIT

R/GA Austin, Austin

NON-PROFIT

2014, THE LIVESTRONG FOUNDATION

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