The main purpose of the ad is to raise awareness about the dangers of passive smoking and how it can affects the ones that we love.the ad mainly talks about how parents can endangour their own children without even noticing or being aware that passive smoking can literally kill their own children.latest surveys showed that the parents in egypt were not aware of these dangers so the ad was a certain need to show this dangers in a symbolic way that passive smoking literally kills the children and the ones we love.