Cannes Lions
M&C SAATCHI/MARK, Sydney / AMNESTY INTERNATIONAL / 2013
Overview
Entries
Credits
Description
Amnesty International had an ongoing problem in Australia. Most of their petitions are signed by the same core of 5,000 supporters. It needed larger numbers to petition the U.N. for a strong Arms Trade Treaty. There is little international regulation in the arms trade, so often weapons end up in the hands of childsoldiers. The target audience for this campaign were Australians over 18 years.
Similar Campaigns
12 items