The objective was to reach 1000 applicants.4389 young women applied.

80% thought the message was clear.

68% of the women who were smoking said that the campaign motivated them to stop.

The campaign was picked up on national TV.

It appeared in Sweden's leading teen girl magazine Veckorevyn and was a hot topic throughout the campaign in the Swedish blog-o-sphere.A Non Smoking Generation claims in business industry tabloid Resumé: –We have never hit our target group so well before.