Cannes Lions

ANTI-SMOKING CAMPAIGN

LIGARIS, Paris / EUROPEAN UNION DG-SANCO / 2008

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A woman is in her dining room preparing for a cocktail party, but something is not quite right. Suddenly her eyes light up, and she goes and gets her NICOBREEZE spray and then sprays it everywhere. A cloud of smoke fills the room, and she greets her first guests with streaming eyes and mascara running down her cheeks. The woman ushers them into the living room, where the smoke is even thicker. One by one they start wiping tears from their eyes, and she goes round the room dispensing canapés with one hand and Kleenex with the other.2 300 000 videosJudges: Viewing in Firefox is advised.

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