We realized that no traditional campaign could stop the demand for these exotic sex enhancers. But what if we could trick these Chinese consumers into switching to a legal and sustainable alternative?

We gave them Flora for Fauna.

Camouflaging it as a “forbidden elixir”, we introduced China to the Colombian Chontaduro: A fruit so powerful it's compared to Viagra.

The fruit itself was unappealing, so we gave it a catchy Chinese name - She Shou Tao (or Orgasmic Peach). We invoked the fruit’s rich Afro-Latin heritage to challenge millennia of Chinese traditions, and developed a whole range of erotic products to infiltrate the main channels selling these illegal aphrodisiacs.

Our products were created to demonstrate to a specific category of customers that swapping illegal animal aphrodisiacs for a sustainable plant-based one is possible, inviting them to try our product. A swap that helps our planet and a win-win for everyone.

Implementation and Timeline:

From the extraction of the Chontaduro fruit from the Colombian jungles in 2015, development of new formulations to compete directly against black market product, creation of a new brand and the export of this products to China; to the import, planning, delivering She Shou Tao Products and infiltrating them where our competition is being sold in 2016.

Placement:

Initially starting in Shenzhen. Soon, spreading to Hong Kong, Macau, Guangzhou, Guilin, Kunming, and Xiamen.

Scale: China

- Business impact

Since March 2016, we delivered over 500kg of Chontaduro-based products, These were initially available in 3 venues in Shenzhen. Soon, our distribution extended to e-commerce, now available throughout Hong Kong, Macau, Guangzhou, Guilin, Kunming, and Xiamen with plans for countrywide expansion.

Hurting our illegal competition with a range of products designed to help men swap flora for fauna.

- Social Impact

The Colombian Ministry of Environment and Sustainable Development is helping hundreds of small Chontaduro producers in Colombia access the world's largest aphrodisiacs market,

- Change in Behaviour

We created a range of sustainable aphrodisiacs to help men while protecting endangered species for years to come.

According to WildBond, every kilo of product sold gave an endangered species a fighting chance:

- 1 rhino horn: 2,3k

- 1 bear testicle: 500g

- 1 tiger penis: 900g

- 1 sea cucumber: 300g