Cannes Lions
TEQUILA\, New York / CANCER SOCIETY / 2006
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The challenge was to create a rich-media ad unit that demonstrates the harmful effects of second-hand smoke.The unit engages the user by letting them control the breathing.In each breathe equal amounts of smoke enters the lungs, demonstrating the small difference between first and second-hand smoke.A link from the American Cancer Society's website will drive to the "Lungs" creative.
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