Cannes Lions
YOMIKO ADVERTISING, Tokyo / CANCER SOCIETY / 2016
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Two women rode on the same bus. One is crying, while the other one is in a daze. It was the day they learnt they had breast cancer. This day was the beginning of a long fight for both of them. In order to protect her daughter, one of the women fought in tears. The other one, while sharing her chagrin with her husband, fought in a single-minded way. Then, a few years later… The two women rode the same bus again, but they are completely different than the last time.
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